Brand Benefits Ladder and how to apply
Developing and building a brand is an upward journey, as a marketer, we need a long-term vision and direction. How do you define a...
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- Sep 12, 2022
- 3 min
AI in Marketing
The world has been buzzing about how the Artificial Intelligence wave will take over every aspect of your lives in the future. Little do...
- Feb 9, 2022
- 2 min
Valentine’s seasonal marketing campaign: Thortful talks the language of love in cross platform campa
This small brand ran its first big campaign to drive ecommerce sales and put the brand on the map – providing a good example of how to...
- Jan 24, 2022
- 4 min
Valentine’s seasonal product innovation: Hotel Chocolat product innovation drives ecommerce (UK)
Brilliant seasonal marketing, product innovation, and ecommerce propelled this UK start-up to become a showpiece for translating seasonal...
- Aug 19, 2021
- 2 min
Perks of the job: Marketing employees have the most money spent on them in perks per year
Employees in the marketing industry have the most money spent on them through perks per year, have an average of £1,179.56 per person...
- Aug 19, 2021
- 4 min
Poor digital access and lack of tech for UK teachers ‘holding back remote learning’
Nearly half (47%) of teachers lack tech facilities at home harm their ability to teach remotely, according to new research. The Digital...
- Aug 18, 2021
- 3 min
Reaching stability? Online retail sales drop eases in July
The fall in online retail sales appears to be slowing, after recording the steepest drops in the history of the Index for two months in a...
- Aug 18, 2021
- 2 min
Are current recruitment methods out of date? 85% of businesses ‘need to improve process’
The future of work is here, but UK businesses aren’t best prepared to recruit for it, with 85% of UK businesses needing to critically...
- Aug 17, 2021
- 2 min
DMA launches career personality quiz to boost student awareness
With GCSE results announced last week, Data & Marketing Association’s (DMA) Talent division has launched the ‘What Type of Marketer are...
- Aug 17, 2021
- 3 min
Online shoppers ‘shunning influencers in favour of authentic content from real consumers
The majority (79%) of online shoppers say that user-generated content such as images and videos from other consumers highly impacts their...
- Aug 6, 2021
- 5 min
Most retailers put achieving real-time visibility into supply chain data as top priority
More than three quarters (76 percent) of retailers say improving operational excellence with real-time visibility into supply chain data...
- Aug 5, 2021
- 2 min
TikTok and Publicis share ecommerce insights with new social shopping partnership
TikTok has struck a global partnership with Publicis Groupe to help brands tap into emerging shopping trends on the popular video sharing...
- Aug 3, 2021
- 3 min
Rise of the socially conscious consumer: Millennials pay more for sustainable products
Over half (52%) of people in the US say it is important that the brands they purchase from have values aligning with their own, with 72%...
- Aug 3, 2021
- 4 min
Store of the future: Third of physical store space to be ‘dedicated to online fulfilment’
Ecommerce sales are set to reach almost 35% (34.8%) share of global chain retail by 2023, leading to changes in the way stores fulfil...
- Aug 3, 2021
- 2 min
Australia’s biggest buyout: Jack Dorsey’s Square buys Afterpay
Financial payments firm Square has bought Australian buy now, pay later; firm AfterPay for $29bn, as the company looks build out its...
- Jul 30, 2021
- 2 min
Well Pharmacy picks Wavemaker UK for digital push
Well Pharmacy, the UK’s largest independent pharmacy chain, has appointed Wavemaker UK to handle all media planning and buying – with a...
- Jul 30, 2021
- 2 min
Clarks boosts digital revenues with personalised marketing drive
Clarks improved its digital targeting and personalisation, directly leading to a 5% rise on total digital revenues for the UK shoe...
- Jul 29, 2021
- 2 min
Over one third of online shoppers ‘will only associate with responsible brands’
More than one third (35 per cent) of online shoppers in the UK will only associate with ‘responsible’ brands – including those that treat...
- Jul 27, 2021
- 4 min
Digital agency trends: 71% increased demand for content marketing during Covid-19
Over two thirds (67%) of agencies have hired during the pandemic, but 51% have struggled to find employees with the skills they need,...
- Jul 26, 2021
- 3 min
Brits forecast to spend £200 billion on Black Friday and Christmas
Over four-fifths (82%) of Brits will be the same or more engaged in Black Friday this year and 55% will make Christmas the biggest...
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