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As one of the marketers proposing and implementing CSR soon in Vietnam, Ryan is highly aware of its influence to the community and the sustainable development of the society. He understands that the success of a business is reflected in not only its financial performance in each annual report but also, and more importantly, in the prominent and sustainable values that it could bring to people.


In 2010, Ryan embarked on a remarkable journey as he joined a prominent corporation. On his very first day, he fearlessly unveiled the company's strategy, emphasizing their commitment to corporate social responsibility (CSR). Armed with the Triple Bottom Line Theory, he passionately advocated for the integration of three crucial elements: People, Planet, and Profit. Recognizing the pressing issues that society faced, Ryan humbly acknowledged his own limitations. However, he also understood that by tapping into the collective potential of others, he could discover solutions to these problems and simultaneously benefit the business.

Fast forward to the present day, having retired from his corporate role and redirected his focus to his own entrepreneurial endeavors, Ryan is now undertaking a remarkable transformation. He is in the process of reshaping his business from a marketing service agency to an online educational platform that embodies responsibility. His ultimate goal is to empower those who have been denied the opportunity of a formal education or specialized training, individuals who yearn to advance in their respective fields but have been deprived of the chance to work in professional settings.

With a vision to complete this transformation by 2024, Ryan aims to provide affordable online courses, e-books, and business templates, replacing costly offline training programs with accessible alternatives. Through his efforts, he aspires to bridge the gap and ensure that knowledge and experience are shared with those who have previously been denied such opportunities. 

Until fairly recently, most large businesses were driven almost exclusively with a single goal in mind: profit. Maximizing profits was at the heart of every action taken or initiative pursued. 

However, Ryan stands among the exceptional few who have acknowledged that their responsibility extends beyond mere profit generation for shareholders and executives. He understands that he has a social responsibility to prioritize the well-being of not only his companies but also the people, the planet, and society as a whole. This profound realization has inspired Ryan to establish a novel kind of business that he refers to as a "social purpose business." This type of enterprise is built upon the principle of prioritizing social impact and making decisions that benefit individuals, the environment, and society at large.


Corporate social responsibility is traditionally broken into four categories: environmental, philanthropic, ethical, and economic responsibility. Based on his business's model and nature, he has focused its social impact actions on two main areas: philanthropic and ethical responsibility.

1. Philanthropic Responbility:

  • Regular Annual Activities: Every year, we gather together and distribute gifts, food, and financial assistance to homeless individuals during major holidays. While those who have stable and warm family environments enjoy a festive season with their loved ones, these individuals lack a home and sufficient food to eat.

  • Ad hoc Current Affairs Activities: Ryan, as a business consultant for global organizations, contributes to various projects and provides remote consultations. The consulting fees paid by these advisory firms are channeled into a relief fund for natural disasters and unforeseen issues. Recently, two significant events were addressed: an earthquake in Turkey and support for the people of Ukraine amidst the conflict between Russia and Ukraine. The innocent citizens in these regions are in dire need of assistance.

2. Ethical Responbility:

  • During years, Ryan has been dedicated to sharing his knowledge, experience, and insights gained from working in multinational corporations. His aim is to foster fairness in the workforce, empower young individuals to prepare themselves adequately before leaving the academic realm, guide young professionals in their career development, and assist in constructing long-term plans for the future.

  • Inspired by his journey, Ryan passionately focuses on equipping the younger generation with the necessary skills and mindset to navigate the professional world successfully. He believes in creating a level playing field, where everyone has an equal opportunity to thrive and excel.

  • Through mentorship and guidance, Ryan strives to instill in young minds a sense of ambition, resilience, and determination to reach their full potential. He is committed to helping them establish solid foundations for their careers and providing them with the tools they need to make informed decisions and take confident steps towards their desired future.

  • With unwavering enthusiasm, Ryan envisions a world where individuals, regardless of their background or circumstances, can harness their talents, pursue meaningful careers, and shape their own destinies. His long-term goal is to inspire and empower a new generation of professionals, contributing to the collective growth and prosperity of society as a whole.

Together, we can change the story and create a future where the problems of today become the triumphs of tomorrow. It's time to unleash our collective potential and inspire a wave of transformation.

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