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PROJECT 2022 - 2023
PORTICO AND BRIDGE
BACKGROUND
Portico and Bridge, a prominent European immigration service corporation with an established presence in the B2B market, recently ventured into the B2C sector. Despite allocating a significant budget towards marketing efforts over the course of one year, they did not yield any results or leads. Moreover, no traffic to website.
Project time frames: Since July 2022 - Now.
WE DID
• Reposition: Develop company position and product propositions
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Develop communication plan & assets to differentiate from other players.
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Re-branding building to enhance trust.
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Develop content strategies to optimize the POE (Paid - Owned - Earned)
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Run performance marketing to generate leads.
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Consult for new business models and operation.
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Lead to re-design new website layouts and backend.
Result:
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Significantly optimize POE media to drive over 3,100 traffics/month (since Aug 2022).
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Generate and enhance the number of leads per month.
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Optimize and reduce the cost per lead month by month.
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Enhance the contracts since the start of the project.
