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PROJECT 2022 - 2023
PORTICO AND BRIDGE
Portico and Bridge, a prominent European immigration service corporation with an established presence in the B2B market, recently ventured into the B2C sector. Despite allocating a significant budget towards marketing efforts over the course of one year, they did not yield any results or leads. Moreover, no traffic to website.
Project time frames: Since July 2022 - Now.
• Reposition: Develop company position and product propositions
Develop communication plan & assets to differentiate from other players.
Re-branding building to enhance trust.
Develop content strategies to optimize the POE (Paid - Owned - Earned)
Run performance marketing to generate leads.
Consult for new business models and operation.
Lead to re-design new website layouts and backend.
Significantly optimize POE media to drive over 3,100 traffics/month (since Aug 2022).
Generate and enhance the number of leads per month.
Optimize and reduce the cost per lead month by month.
Enhance the contracts since the start of the project.