2014 - 2015


2014 & 2015 are the golden age of “hot girl” cosmetics which troubled big global brands including Pond’s, Hazeline and Nivea. Although these named products were registered and their price was much higher than Pond’s, Hazeline and Nivea, people, especially in Mekong Delta, supported these named products so much.

In general, hot girls found EOM or ODM suppliers with competitive price and with limited MOU to order without concerning the safety and quality. They only asked to print their names on stickers and stick on the products.


As a OEM / ODM trader, we designed this brand for a high school hot girl (18 years old) in Kien Giang. She was one of rare people to ask for professional designs and Fanpage advertising and management. (hot girls used to leverage their personal Facebooks to sell)

The design brief was simply that she loved Phoenix, she wanted her as a queen based on the love to Japanese anime.


•Researched for key ingredients and worked for the production.

•Design logo and packaging.

•Design Facebook posts

•Run Facebook ads.



Cost per engagement was only 1,000 – 3,000 VND, significantly lower than others.

Average amount of products sold per month: 2,000 – 3,000.