Valentine’s seasonal marketing campaign: Thortful talks the language of love in cross platform campa
This small brand ran its first big campaign to drive ecommerce sales and put the brand on the map – providing a good example of how to...
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- Jan 24, 2022
- 4 min
Valentine’s seasonal product innovation: Hotel Chocolat product innovation drives ecommerce (UK)
Brilliant seasonal marketing, product innovation, and ecommerce propelled this UK start-up to become a showpiece for translating seasonal...
- Aug 18, 2021
- 3 min
Reaching stability? Online retail sales drop eases in July
The fall in online retail sales appears to be slowing, after recording the steepest drops in the history of the Index for two months in a...
- Aug 17, 2021
- 3 min
Online shoppers ‘shunning influencers in favour of authentic content from real consumers
The majority (79%) of online shoppers say that user-generated content such as images and videos from other consumers highly impacts their...
- Aug 5, 2021
- 2 min
TikTok and Publicis share ecommerce insights with new social shopping partnership
TikTok has struck a global partnership with Publicis Groupe to help brands tap into emerging shopping trends on the popular video sharing...
- Aug 3, 2021
- 4 min
Rise of the socially conscious consumer: Millennials pay more for sustainable products
Over half (52%) of people in the US say it is important that the brands they purchase from have values aligning with their own, with 72%...
- Aug 3, 2021
- 2 min
Australia’s biggest buyout: Jack Dorsey’s Square buys Afterpay
Financial payments firm Square has bought Australian buy now, pay later; firm AfterPay for $29bn, as the company looks build out its...
- Aug 3, 2021
- 4 min
Store of the future: Third of physical store space to be ‘dedicated to online fulfilment’
Ecommerce sales are set to reach almost 35% (34.8%) share of global chain retail by 2023, leading to changes in the way stores fulfil...
- Jul 30, 2021
- 2 min
Well Pharmacy picks Wavemaker UK for digital push
Well Pharmacy, the UK’s largest independent pharmacy chain, has appointed Wavemaker UK to handle all media planning and buying – with a...
- Jul 30, 2021
- 3 min
Clarks boosts digital revenues with personalised marketing drive
Clarks improved its digital targeting and personalisation, directly leading to a 5% rise on total digital revenues for the UK shoe...
- Jul 29, 2021
- 2 min
Over one third of online shoppers ‘will only associate with responsible brands’
More than one third (35 per cent) of online shoppers in the UK will only associate with ‘responsible’ brands – including those that treat...
- Jul 26, 2021
- 3 min
Brits forecast to spend £200 billion on Black Friday and Christmas
Over four-fifths (82%) of Brits will be the same or more engaged in Black Friday this year and 55% will make Christmas the biggest...
- Jul 14, 2021
- 4 min
Over half of global retail spend ‘will be online post-pandemic’
Over a quarter of spend in the UK is via Amazon – but 70% of shoppers want them to pay more taxes, according to new research. Wunderman...
- Jul 13, 2021
- 3 min
Online sales growth falls again in June as high street reopens
Online retail sales in the UK fell by -14.1% Year-on-Year last month, marking the steepest drop in the history of the Index for the...
- Jul 13, 2021
- 3 min
Ecommerce deliveries: all about speed as grocery stores grab convenience market
The new battle for ecommerce is the convenience store business going online. As brands like Getir and DoorDash are racing to grab the...
- Jul 13, 2021
- 3 min
Christmas crunch-time: 8 in 10 marketers say the festive season is make or break for their brand
Nearly half (45%) of UK marketers see this holiday season as a last chance to prove the value of their physical high street stores,...
- Jul 12, 2021
- 2 min
Pandemic accelerates digital gifting growth: Third of gifts now ‘pinged’ not posted
One in three gifts are now digitally “pinged” rather than posted as the after-effects of COVID-19 lockdowns have continued to accelerate...
- Jul 8, 2021
- 3 min
UK consumers ready to spend £20bn this summer as demand for “human touch” peaks post-pandemic
Over half (52%) of UK shoppers had enough of shopping online with 32% having missed human interaction during lockdown, and are ready to...
- Jul 7, 2021
- 3 min
Purchasing a car ‘ranks bottom of consumer buying experiences’
The process of purchasing a car ranks almost bottom of a list of easiest buying experiences for Brits, sitting only just above purchasing...
- Jul 6, 2021
- 2 min
Influencer commerce firm rewardStyle rebrands LikeToKnow shopping app as LTK
Influencer content monetisation technology platform rewardStyle, and its LIKEtoKNOW.it shopping app are rebranding to become LTK. The...
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