AI in Marketing
The world has been buzzing about how the Artificial Intelligence wave will take over every aspect of your lives in the future. Little do...
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- Aug 20, 2019
- 4 min
Ad regulation: Which brands breached advertising rules the most?
Ad regulation: Which brands breached advertising rules the most? Brands from holidays, travel and motoring industries were most likely to...
- Aug 17, 2019
- 3 min
Online shoppers ‘shunning influencers in favour of authentic content from real consumers
Online shoppers ‘shunning influencers in favour of authentic content from real consumers The majority (79%) of online shoppers say that...
- Aug 17, 2019
- 2 min
Nationwide launches Alexa and Google Assistant skill to give house-hunting
Nationwide launches Alexa and Google Assistant skill to give house-hunting Wavemaker and Nationwide Building Society have launched a new...
- Aug 12, 2019
- 2 min
Flashtalking partners TVSquared for incremental reach on converged TV campaigns
Flashtalking partners TVSquared for incremental reach on converged TV campaigns Omnichannel ad management platform Flashtalking is...
- Aug 11, 2019
- 2 min
Takumi acquires media buying agency Unieed
Takumi acquires media buying agency Unieed Influencer marketing platform firm Takumi has bought Unieed, a content and strategic...
- Aug 10, 2019
- 3 min
Carex partners Manchester Airport with new ‘Get Moving Again’ campaign
Carex partners Manchester Airport with new ‘Get Moving Again’ campaign Carex has struck a brand partnership with Manchester Airport as...
- Aug 10, 2019
- 2 min
OREO teams up with Global to launch #BackToLive music event campaign
OREO teams up with Global to launch #BackToLive music event campaign OREO is teaming up with media group Global to host an exclusive live...
- Aug 4, 2019
- 2 min
IAS teams with The Global Disinformation Index to transform how brands avoid misinformation
IAS teams with The Global Disinformation Index to transform how brands avoid misinformation Integral Ad Science (IAS) has announced a new...
- Aug 4, 2019
- 2 min
DoubleVerify boosts brand safety tool for advertisers on YouTube
DoubleVerify boosts brand safety tool for advertisers on YouTube DoubleVerify has enhanced its Brand Suitability Tiers, including an...
- Aug 3, 2019
- 2 min
Laithwaites sponsors Sky Sports series ahead of South Africa rugby tour
Laithwaites sponsors Sky Sports series ahead of South Africa rugby tour Wine retailer Laithwaites has struck a partnership with Sky...
- Jul 27, 2019
- 2 min
Taboola buys Connexity to bring personalised ecommerce recommendations to native ads
Taboola buys Connexity to bring personalised ecommerce recommendations to native ads Native advertising firm Taboola has struck a $800 mn...
- Jul 20, 2019
- 20 min
IPA report: UK marketing budgets grow for the first time since start of pandemic
IPA report: UK marketing budgets grow for the first time since start of pandemic Total marketing budgets across the UK increased for the...
- Jul 19, 2019
- 3 min
Feeling seen: Brits name their favourite diverse advertising campaigns
Feeling seen: Brits name their favourite diverse advertising campaigns Despite backlash for “woke” ads in certain parts of the media,...
- Jul 15, 2019
- 1 min
Outbrain gets 200m funding boost for content marketing
Outbrain gets 200m funding boost for content marketing Native ad platform Outbrain has secured $200 million in funding from Boston-based...
- Jul 13, 2019
- 7 min
Global ad spend trends: 12.6% increase as countries recover from pandemic
Global ad spend trends: 12.6% increase as countries recover from pandemic Global advertising spend is on course for 12.6% growth this...
- Jul 12, 2019
- 2 min
Smart acquires cookie-free CTV and video advertising platform DynAdmic
Smart acquires cookie-free CTV and video advertising platform DynAdmic Ad monetisation platfrom Smart AdServer has acquired DynAdmic, an...
- Jul 9, 2019
- 2 min
Taboola begins trading on Nasdaq under symbol “TBLA”
Taboola begins trading on Nasdaq under symbol “TBLA” Native marketing technology company Taboola has become a publicly listed company...
- Jul 9, 2019
- 2 min
IRIS.TV partners with PubMatic to expand contextual targeting for connected TVs
IRIS.TV partners with PubMatic to expand contextual targeting for connected TVs IRIS.TV has partnered with PubMatic to provide media...
- Jul 8, 2019
- 2 min
Pinterest embraces body neutrality and acceptance with new ad policy
Pinterest embraces body neutrality and acceptance with new ad policy Pinterest has announced an updated weight loss ad policy that...
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