Consumer Need and Want

LIST OF
MARKETING TERMS

Market
Market Assessment
Market Niche
Market Segment
Buying Behavior
Consumer Profile
Consumer Segmentation
Consumer Insight
Consumer Need and want
Consumer Demand
Marketing Application
Marketing basic: Supplying and Demand
Marketing Classification
Marketing Definition
Marketing Development
Marketing Management
Marketing Mix
Product
Proposition
Price
Place
Promotion
Packsize
Marketing Process
Market Research
Market Research Introduction
Types of Marketing Research
Market Research Limitation
Qualitative and quantitative research
Focus Groups
Depth Interview
Research Methodology
Techniques of Research Method
Source of Data
Secondary Research
Desk Information
Projective Techniques
Observation Method
Big Data
Questionnaire Design
Statistical Tools and their Usage - Factor Analysis
What is Mystery Shopping ?
Concept Testing
Brand Health Survey
Retail Audit
Consumer Pannel
Marketing Strategy (where to play & how to win)
B2B Marketing
B2C Marketing
Network Marketing / MLM
Affiliate marketing
Digital Marketing
Online Marketing
Relationship Marketing
Brand Management
Brand structure
Brand Development
Brand Positioning
Brand Positioning Strategy
Brand Equity
Brand Loyalty
Brand Association
Consumer Behavior
Consumer Decision-making Process
Attributes
Brand Benefits (Functional - Emotional - Aspirational)
Product Feature
Product Development
Product Development Process
Search Engine Optimization (SEO)
Pay-Per-Click (PPC)
Social Media Marketing
Content Marketing
Email Marketing
Conversion Rate Optimization (CRO)
Key Performance Indicators (KPIs)
User Experience (UX)
Mobile Optimization
Social Media Engagement
Search Engine Marketing (SEM)
Google Analytics
Lead Generation
Online Reputation Management (ORM)

Sometimes I often hear people talk about consumer needs, wants, and demands,... but when asked what consumer needs are? What consumer wants are? And what demands are? Just few people can answer! So what is the difference between needs, wants, and demands? And why is it important to distinguish between them?

In this video, I will share the most basic concept (applicable to all industries), and more in-depth knowledge or specific concepts related to needs, wants, and demands in the FMCG industry will be discussed later.

Part 1:

Part 2: