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LIST OF
MARKETING TERMS

  • Market

  • Market Assessment

  • Market Niche

  • Market Segment

  • Buying Behavior

  • Consumer Profile

  • Consumer Segmentation

  • Consumer Insight

  • Consumer Need and want

  • Consumer Demand

  • Marketing Application

  • Marketing basic: Supplying and Demand

  • Marketing Classification

  • Marketing Definition

  • Marketing Development

  • Marketing Management

  • Marketing Mix

  • Product

  • Proposition

  • Price

  • Place

  • Promotion

  • Packsize

  • Marketing Process

  • Market Research

  • Market Research Introduction

  • Types of Marketing Research and their Application

  • Market Research Limitation

  • Qualitative and quantitative research

  • Focus Groups

  • Depth Interview

  • Research Methodology

  • Techniques of Research Method

  • Source of Data

  • Secondary Research

  • Desk Information

  • Projective Techniques

  • Observation Method

  • Big Data

  • Questionnaire Design

  • Statistical Tools and their Usage - Factor Analysis

  • What is Mystery Shopping ?

  • Concept Testing

  • Brand Health Survey

  • Retail Audit

  • Consumer Pannel

  • Marketing Strategy (where to play & how to win)

  • B2B Marketing

  • B2C Marketing

  • Network Marketing / MLM

  • Affiliate marketing

  • Digital Marketing

  • Online Marketing

  • Relationship Marketing

​CONSUMER NEED AND WANT

needs-vs-wants_edited.jpg

Sometimes I often hear people talk about consumer needs, wants, and demands,... but when asked what consumer needs are? What consumer wants are? And what demands are? Just few people can answer! So what is the difference between needs, wants, and demands? And why is it important to distinguish between them?

 

In this video, I will share the most basic concept (applicable to all industries), and more in-depth knowledge or specific concepts related to needs, wants, and demands in the FMCG industry will be discussed later.

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​Part 1:

​Part 2:

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