2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.
Advertising technology: Amazon awakes
Video and influencer marketing: Facebook stumbles as brand safety fears loom
Social media marketing: Twitter flies again as organic posts squeezed
Search marketing and voice: Baidu brags as Amazon bites Google
Movers and shakers: Spotify goes public as Walmart goes to India
Adblocking: Fears subside as tech giants turn on themselves
Content marketing: Netflix dominates traffic as YouTube takes on Spotify
Augmented and virtual reality: Filters goes programmatic as VR searches for ‘killer app’
Mobile marketing: Apple reaches trillion dollar mark
Chat apps: Instagram grows up as WhatsApp gets down to business
Ecommerce and omnichannel: Trade tensions dampen Singles Day bonanza
Internet of things: The road race begins
Blockchain: The rise and fall of Bitcoin
Marketing through gaming: Brands cash in on eSports
Politics and big data: The Fake News debacle
Regulation: GDPR tackles privacy paradox
And it was a bad year for….
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