• Orskin Organic SkinCare

The year in review: 17 biggest digital trends of 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

18%201%20ad%20tech.jpg
18%202%20vid.jpg
18%203%20social.jpg
18%204%20search.jpg
18%205%20mergers.jpg
18%206%20adblock.jpg
18%207%20netflix.jpg
18%208%20ar.jpg
18%209%20mobile.jpg
18%2010%20chat%20apps.jpg
18%2011%20ecom.jpg
18%2012%20kroger.jpg
18%2013%20blockchain.jpg
18%2014%20gaming.jpg
18%2015%20pol.jpg
18%2016%20reg.jpg
18%2017%20bAD%20YEAR.jpg

Advertising technology: Amazon awakes

18%201%20ad%20tech.jpg

Video and influencer marketing: Facebook stumbles as brand safety fears loom

18%202%20vid.jpg

Social media marketing: Twitter flies again as organic posts squeezed

18%203%20social.jpg

Search marketing and voice: Baidu brags as Amazon bites Google

18%204%20search.jpg

Movers and shakers: Spotify goes public as Walmart goes to India

18%205%20mergers.jpg

Adblocking: Fears subside as tech giants turn on themselves

18%206%20adblock.jpg

Content marketing: Netflix dominates traffic as YouTube takes on Spotify

18%207%20netflix.jpg

Augmented and virtual reality: Filters goes programmatic as VR searches for ‘killer app’

18%208%20ar.jpg

Mobile marketing: Apple reaches trillion dollar mark

18%209%20mobile.jpg

Chat apps: Instagram grows up as WhatsApp gets down to business

18%2010%20chat%20apps.jpg

Ecommerce and omnichannel: Trade tensions dampen Singles Day bonanza

18%2011%20ecom.jpg

Internet of things: The road race begins

18%2012%20kroger.jpg

Blockchain: The rise and fall of Bitcoin

18%2013%20blockchain.jpg

Marketing through gaming: Brands cash in on eSports

18%2014%20gaming.jpg

Politics and big data: The Fake News debacle

18%2015%20pol.jpg

Regulation: GDPR tackles privacy paradox

18%2016%20reg.jpg

And it was a bad year for….

18%2017%20bAD%20YEAR.jpg
0 comments