According to a new study, the global internet advertising market is estimated to reach $319 billion in 2019 and is expected to reach $1.089 billion by 2027.
According to a report released by Allied Market Research, this growth represents a compound annual growth rate (CAGR) of 17.2% from 2020 to 2027.
The report provides detailed analysis of the top investment bags, top winning strategies, dynamics and opportunities, market size and estimates, competitive landscape and changing market trends .
The rise in growing spending on digital media in various industries and the rise in popularity of streaming platforms drive the growth of the global internet advertising market. On the other hand, the increasing adoption of ad blockers to avoid online advertising will stifle development to some extent.
However, the emergence of advertising automation and the rise in adoption of identity-based pay-per-click (PPC) marketing are predicted to pave the way for lucrative opportunities in the coming years. next year.
Covid-19 scenario
The increase in the use of social media throughout the 19th century has led to an increasing trend to use social media platforms to endorse various media contents with the target audience. This has fueled the global market for Internet advertising.
This trend is likely to continue post-pandemic, as advertising for media and entertainment content on Twitter, Facebook and Instagram has become almost a new trend lately.
The global internet advertising market report is analyzed on platform type, ad format, pricing/revenue model, business size, vertical and region. Based on platform type, the mobile segment accounted for almost two-thirds of the total market share in 2019 and is expected to dominate by 2027. The same segment will also have the fastest CAGR of 18.9% during the forecast period.
Based on the pricing model, the performance-based segment captured more than half of the total market revenue in 2019 and is expected to lead by 2027. At the same time, the mixed segment will gain pace. The fastest CAGR is 22.7% throughout the forecast. Stage.
Based on geography, North America held the market share in 2019, accounting for about two-fifths of the global market. On the other hand, the market across Asia-Pacific will show the fastest CAGR of 21.6% from 2020 to 2027. The report also analyzes the market growth across LAMEA and Asia Europe.
The main market players analyzed in the global internet advertising market report include Google LLC, Baidu, Inc., Amazon.com, Inc., Hulu LLC .., Alibaba Group Holding Limited, Facebook, Inc. , Microsoft Corporation, Twitter Inc., International Business Machine Corporation and Verizon Communications Inc.
The full global report is available for purchase here
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