Global ecommerce trends: Black Friday weekend cross-border ecommerce sales grow 18% YOY
Extended discounting and the halo effect of Black Friday saw international online same store sales grow by 18% over the first weekend of the Peak trading period (Saturday 28th and Sunday 29th) compared to 2019, according to new data.
The research, from ecommerce firm eShopWorld (ESW) indicates that the increased sales activity during the weekend comes off the back of a 15% YOY growth in international online same stores on Black Friday, with total ecommerce sales growth in the week ending on Black Friday increasing by 29% in comparison to 2019.
This latest data follows early figures showing international online same store sales increased by 88% over the first two weeks of November as ecommerce has emerged as the predominant sales channel in 2020, as the pandemic continues to impact physical shopping.
Further findings include
• This comes off the back of a 15% YOY growth in international cross board ecommerce sales on Black Friday
• Total international ecommerce sales growth in the week ending on Black Friday increased by 29% in comparison to 2019
• Singapore (+167%), Malaysia (+165%) and South Africa (+118%) recorded the highest increases as the most prevalent emerging international ecommerce markets during Black Friday weekend
ESW’s sales data reveals the top 10 markets for YOY cross-border sales across Black Friday weekend with Singapore (+167%), Malaysia (+165%) and South Africa (+118%) recording the highest increases as the most prevalent emerging international ecommerce markets.
Tommy Kelly, CEO of ESW, commented: “Our data shows the Black Friday effect is in full swing, as the unstoppable force of global consumer demand is meet by retailers and brands delivering not just discounts but the kind of effortless international online sales experiences needed to convert customer browsing into sales, regardless of wherever in the world they originate from.”
“More than any other year, 2020 has shown the absolute necessity of cross-border trading for retailers and brands as the challenges of the pandemic mean ecommerce has become the transactional engine driving growth for retailers. With several weeks of Peak trading still to come, the current trajectory of cross-border commerce sales growth is set to continue marking out 2020 as the year Christmas shopping became a predominantly digital experience,” he commented.
ESW is the largest cross-border ecommerce provider globally with the combined annual gross merchandise value transacted through its platform on track to double in 2020 to nearly £1 billion.
Brands partnering with ESW can enter new international markets in as few as six weeks, up to six times faster than if they attempted to do so on their own – all while engaging directly with customers and retaining ownership of all the data collected during the shopping process.