AliExpress invests in ‘Bonus Buddy’ global social commerce initiative
AliExpress, a global retail online marketplace under Alibaba Group has launched a new social commerce initiative, Bonus Buddies.
Available in over 200 countries and regions, the initiative allows AliExpress users to earn bonuses for their next purchase through social sharing and gifting, encouraging shoppers to connect with their friends and family in this time of social distance.
Under the program, users earn instant rewards upon getting a friend to register on AliExpress. They can withdraw the rewards for their next purchase once they have achieved an accumulated value of 20 Euros.
The launch has attracted over 2.8 million participants worldwide to-date. Users also created the hashtag #AliExpress20 to share tips with fellow shoppers. The program reached over 4 million Twitter users within the first two days of its launch. In the United Kingdom alone, an average of 2,000 users participate in the program each day.
Bonus Buddies also encouraged interaction between consumers from different markets, making the online shopping experience truly global.
AliExpress data saw consumers from different countries inviting one another to sign up and build cross-border connections. Among all participating users, about 15% of users participated in the activity through the assistance of users from another country.
“As the pioneer of the “shoppertainment” concept, we see enormous opportunity in social commerce. As the social contract continues to evolve, consumers are looking for ‘feel-good’ experiences to anchor them and novel opportunities to interact with friends and loved ones. We have been investing heavily to boost our offerings to continually serve our shoppers and sellers better. With the 11.11 global shopping festival around the corner, we will be pushing out more social initiatives across European markets to spread joy and benefit our shoppers,” said Shirly Yuan, the Director of Platform Operation Center of AliExpress.