A

Vitahealth was a dietary supplement brand high appreciated by Pharmacists. During 10 years in Vietnam, its sales volume was still limited and brand awareness to end consumers was nearly nothing.

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In 2017, company structure changed. The new regional CEO was appointed, and he wanted to work directly to develop new approaches for Marketing activities in Vietnam to change the game. Still he was new and the business in Vietnam was small, he needed agency to make the analysis and recommend him which approaches he should go.